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Each year retailers deliver a host of deals, sales, and discounts for a shop as part of a very expected shopping event called Black Friday, which falls on the day after Thanksgiving. Many of the discounts are real, however, others are more than regular sales wrapped in a shiny packaging. How should you differentiate between them? There are some secrets you should know about the annual sale shopping algorithm which this year is on Nov. 24.

1. Deeply discounted products are few

As you know there are severely discounted products that are available for only a short time, usually on Black Friday, or on Thanksgiving Day. The products look really good, however, you hardly can get your hands on one of these items.
Many retailers will indicate “limited quantities” for certain deals. If you don’t secure a spot at the front of the line or log online the moment a sale starts, you could miss your chance at these big deals. Customers should look for stores where deeply guaranteed products are guaranteed. In some cases, you can be guaranteed the low price, as long as you arrive at a certain time.

2. Sales are Often Exaggerated

Not only deals can be difficult to grasp, but they can also be misleading. Last year, the research found that some stores exaggerated the amount of certain Black Friday sales to make deals appear better than they really were.

That is why if you shop this year on Black Friday, don’t pay attention to the fictional percentage of sales. Judge the value of a product based on the sale price and how it compares with the item’s price at other stores.

3. Price matching can be resistant

Price matching is a shared practice that allows clienteles to show retailers proof of a lower price elsewhere on the same product and ask the store to match the price of that competitor.

When price matching between retailers is large, it’s up to the customer to compare prices and find which store has the best offer. That may mean comparing prices online.

4. Avoid from Fine Print

Even if you succeed to avoid all of the above tricks and traps, there is still a danger to face with more fine print. Retailers always know a way of making some discounts difficult to actually claim.
Certain products are available at their promoted discount price only for a few hours and then go up in price. Be cautious for such fine print and eliminations — usually situated at the bottom of a Black Friday ad or beneath individual deals within the ad — so you aren’t astonished when you visit the store on Black Friday.